Russel Wohlwerth

Principal, External View Consulting Group

photo russel wohlwerthFor nearly 15 years, Russel has been advising companies around the world on all aspects of marketing agency supplier management. He is a serial entrepreneur who was an owner of Select Resources, a founding partner of Ark Advisors, and the founder of External View. His intellect, broad experience and innate curiosity have made him one of the most highly regarded consultants in the field.

Russel started his career as a copywriter but discovered his true calling was in account management. His first job was with McCann Erickson but he spent the majority of his advertising career at DDB where he was a Senior Vice President, Group Account Director.

Russel's consulting approach was profoundly shaped by his advertising experience where he worked on a series of accounts whose categories were in the throes of deregulation – airlines, healthcare, telecommunications, banking and energy. Working in uncharted territory and creating solutions for never-seen-before problems has proven to be a great foundation for helping companies cope with today's volatile marketing environment.