Slideshow

News & Blog

C Spire Gets a New Agency for Media.

ADWEEK, New York, NY, January 14, 2014. Regional telecommunications company C Spire has hired a new agency for media planning and buying.

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Panda Express Names Bailey Lauerman as Creative AOR.

Panda Express Names Bailey Lauerman as Creative AOR.

 

Mediapost.com, January 13, 2014. Panda Express, a chain of Chinese restaurants, tapped Bailey Lauerman as its creative agency of record.

 

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Nintendo Adds Deutsch L.A. to Its Roster.

Nintendo Adds Deutsch L.A. to Its Roster. Primary focus will be digital marketing

ADWEEK, New York, NY, September 17, 2013. Regional telecommunications company C Spire has hired a new agency for media planning and buying. Deutsch LA has filled the hole where Sony PlayStation used to be.

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Porsche Reviews Creative Business

ADWEEK, New York, NY, December 14, 2012. On the heels of record sales, Porsche North America has launched an agency review of its creative business, which is handled by Cramer–Krasselt.

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Charles Schwab Search Follows CMO Switch

ADWEEK, New York, NY, September 12, 2012. The biggest cliché about advertising reviews is that they're triggered by turnover in marketing leadership, which appears to be the case for Charles Schwab.

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Why Clients and Agencies Don't See Eye‐to‐Eye on Agency Proactivity

Ignition Consulting Group recently conducted a study among the 4A's, ANA and World Federation of Advertisers on how clients define value in the Agency ‐ Client relationship. This research offered a fascinating perspective on what clients most want from their agencies. Proactivity was identified as one of the top 10 value drivers — but it was the lowest ranked agency attribute in the study. In other words, clients highly value proactivity but feel that for the most part, agencies don't deliver.

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AMC Theatres Set To Launch Rebrand Crafted By Bailey Lauerman

Kansas City, MO. — AMC Theatres, the moviegoing destination of more than 200 million guests per year, has selected Bailey Lauerman for an internal and external branding campaign set to launch this month during the peak of summer blockbusters. In the review conducted by External View Consulting Group earlier this year, the agency was tasked to create a consistent voice for AMC, reflecting the enhanced moviegoing experience AMC delivers its guests.

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